References
"A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising." A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising. Avenue Right, 01 Oct. 2013. Web. 26 June 2014. <http://avenueright.com/entries/83/a-three-minute-guide-to-ethos-pathos-and-logos-in-advertising>.
"Coca-Cola Company's U.S. Market Share, 2013 | Statistic." Statista. Statista, Feb. 2014. Web. 29 June 2014. <http://www.statista.com/statistics/225388/us-market-share-of-the-coca-cola-company-since-2004/>.
"Best Job | P&G London 2012 Olympic Games Film - UK." YouTube. Procter & Gamble, 2012. Web. 01 July 2014. <http://www.youtube.com/watch?v=LkrAKpimxYQ>.
"I'd Like to Buy the World a Coke Commercial - 1971." YouTube. The Coca- Cola Company, 1971. Web. 01 July 2014. <http://www.youtube.com/watch?v=2msbfN81Gm0>.
(IMAGE) Carlson. "Entering The Conversation." : The Process Essay. Blogger, 2013. Web. 01 July 2014. <http://enteringtheconverstation.blogspot.com/2013/06/the-process-essay.html>.
Doland, Angela. "Coca-Cola Turns Empty Bottles Into Paintbrushes, Lamps, Toys."Advertising Age CMO Strategy RSS. Ad Age, 28 May 2014. Web. 01 July 2014. <http://adage.com/article/cmo-strategy/coke-turns-empty-bottles-paintbrushes-lamps-toys/293434/>.
Hall, Ben. "Campaign Viral Chart: Pepsi Tops Coke with Jeff Gordon Test Drive." Pepsi Beats Coke with Viral Jeff Gordon Test Drive Ad. Campaign, 07 Mar. 2014. Web. 26 June 2014. <http://www.campaignlive.co.uk/news/1284075/pepsi-beats-coke-viral-jeff-gordon-test-drive-ad-viral-chart/%20https%3A//www.youtube.com/watch?v=Q5mHPo2yDG8>.
"Interbrand – Best Global Brands 2012 - Coca-Cola." Interbrand – Best Global Brands 2012 - Coca-Cola. Interbrand, 2014. Web. 25 June 2014. <http://www.interbrand.com/en/best-global-brands/2012/Coca-Cola>.
Lee Yohn, Denise. "Stop Selling Products and Start Making Emotional Connections." Sales and Marketing Management. John Wiley & Sons, Inc., 07 Mar. 2014. Web. 26 June 2014. <http%3A%2F%2Fwww.salesandmarketing.com%2Fcontent%2Fstop-selling-products-and-start-making-emotional-connections>.
Mildenhall, Jonathan. "Coca-Cola Content 2020 Part One." YouTube. YouTube, 10 Aug. 2011. Web. 26 June 2014. <https://www.youtube.com/watch?v=LerdMmWjU_E>.
Mildenhall, Jonathan. "Coca-Cola Content 2020 Part Two." YouTube. YouTube, 10 Aug. 2011. Web. 26 June 2014. <https://www.youtube.com/watch?v=fiwIq-8GWA8>.
"Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful." YouTube. The Coca-Cola Company, 02 Feb. 2014. Web. 28 June 2014. <https://www.youtube.com/watch?v=443Vy3I0gJs>.
"Pepsi MAX & Jeff Gordon Present: "Test Drive"" YouTube. Pepsi Co., 12 Mar. 2013. Web. 28 June 2014. <https://www.youtube.com/watch?v=Q5mHPo2yDG8>.
Singer, Dan. Writing On/In Business and Society, SUMMER 2014 ONLINE. University of Colorado at Boulder, 2014. Web. 02 July 2014. <https%3A%2F%2Flearn.colorado.edu%2Fcontent%2Fenforced%2F67663-117032-01-2144-BL1-581%2FMaking%2520Final%2520Revisions%2520to%2520Your%2520Independent%2520Res
Stangel, Luke. "7 Secret Coca-Cola Formulas to Successful Content Marketing." Avaya Connected Blog. Avaya Inc., 09 Aug. 2013. Web. 26 June 2014. <http://www.avaya.com/blogs/archives/2013/08/7-secret-coca-cola-formulas-to-successful-content-marketing.html>.
"SustainabilityCorporate Sustainability." BMW US Factory Recycling Programs Comments. BMW, 2014. Web. 01 July 2014. <https://www.bmwusfactory.com/sustainability/corporate-sustainability/recycling-programs/>.
"The Coca-Cola Company Reports Full-Year and Fourth Quarter 2013 Results." The Coca-Cola Company: Press Center. The Coca-Cola Company, 18 Feb. 2014. Web. 01 July 2014. <http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-reports-full-year-and-fourth-quarter-2013-results>.
Welcome to the Purdue OWL." Purdue OWL: Establishing Arguments. The Writing Lab, The Owl at Perdue, Perdue University, 1995-2014. Web. 26 June 2014. <https://owl.english.purdue.edu/owl/resource/588/04/>.
Complied June 2014 by Ellen Johnston http://ellenjohnston.weebly.com
"A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising." A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising. Avenue Right, 01 Oct. 2013. Web. 26 June 2014. <http://avenueright.com/entries/83/a-three-minute-guide-to-ethos-pathos-and-logos-in-advertising>.
"Coca-Cola Company's U.S. Market Share, 2013 | Statistic." Statista. Statista, Feb. 2014. Web. 29 June 2014. <http://www.statista.com/statistics/225388/us-market-share-of-the-coca-cola-company-since-2004/>.
"Best Job | P&G London 2012 Olympic Games Film - UK." YouTube. Procter & Gamble, 2012. Web. 01 July 2014. <http://www.youtube.com/watch?v=LkrAKpimxYQ>.
"I'd Like to Buy the World a Coke Commercial - 1971." YouTube. The Coca- Cola Company, 1971. Web. 01 July 2014. <http://www.youtube.com/watch?v=2msbfN81Gm0>.
(IMAGE) Carlson. "Entering The Conversation." : The Process Essay. Blogger, 2013. Web. 01 July 2014. <http://enteringtheconverstation.blogspot.com/2013/06/the-process-essay.html>.
Doland, Angela. "Coca-Cola Turns Empty Bottles Into Paintbrushes, Lamps, Toys."Advertising Age CMO Strategy RSS. Ad Age, 28 May 2014. Web. 01 July 2014. <http://adage.com/article/cmo-strategy/coke-turns-empty-bottles-paintbrushes-lamps-toys/293434/>.
Hall, Ben. "Campaign Viral Chart: Pepsi Tops Coke with Jeff Gordon Test Drive." Pepsi Beats Coke with Viral Jeff Gordon Test Drive Ad. Campaign, 07 Mar. 2014. Web. 26 June 2014. <http://www.campaignlive.co.uk/news/1284075/pepsi-beats-coke-viral-jeff-gordon-test-drive-ad-viral-chart/%20https%3A//www.youtube.com/watch?v=Q5mHPo2yDG8>.
"Interbrand – Best Global Brands 2012 - Coca-Cola." Interbrand – Best Global Brands 2012 - Coca-Cola. Interbrand, 2014. Web. 25 June 2014. <http://www.interbrand.com/en/best-global-brands/2012/Coca-Cola>.
Lee Yohn, Denise. "Stop Selling Products and Start Making Emotional Connections." Sales and Marketing Management. John Wiley & Sons, Inc., 07 Mar. 2014. Web. 26 June 2014. <http%3A%2F%2Fwww.salesandmarketing.com%2Fcontent%2Fstop-selling-products-and-start-making-emotional-connections>.
Mildenhall, Jonathan. "Coca-Cola Content 2020 Part One." YouTube. YouTube, 10 Aug. 2011. Web. 26 June 2014. <https://www.youtube.com/watch?v=LerdMmWjU_E>.
Mildenhall, Jonathan. "Coca-Cola Content 2020 Part Two." YouTube. YouTube, 10 Aug. 2011. Web. 26 June 2014. <https://www.youtube.com/watch?v=fiwIq-8GWA8>.
"Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful." YouTube. The Coca-Cola Company, 02 Feb. 2014. Web. 28 June 2014. <https://www.youtube.com/watch?v=443Vy3I0gJs>.
"Pepsi MAX & Jeff Gordon Present: "Test Drive"" YouTube. Pepsi Co., 12 Mar. 2013. Web. 28 June 2014. <https://www.youtube.com/watch?v=Q5mHPo2yDG8>.
Singer, Dan. Writing On/In Business and Society, SUMMER 2014 ONLINE. University of Colorado at Boulder, 2014. Web. 02 July 2014. <https%3A%2F%2Flearn.colorado.edu%2Fcontent%2Fenforced%2F67663-117032-01-2144-BL1-581%2FMaking%2520Final%2520Revisions%2520to%2520Your%2520Independent%2520Res
Stangel, Luke. "7 Secret Coca-Cola Formulas to Successful Content Marketing." Avaya Connected Blog. Avaya Inc., 09 Aug. 2013. Web. 26 June 2014. <http://www.avaya.com/blogs/archives/2013/08/7-secret-coca-cola-formulas-to-successful-content-marketing.html>.
"SustainabilityCorporate Sustainability." BMW US Factory Recycling Programs Comments. BMW, 2014. Web. 01 July 2014. <https://www.bmwusfactory.com/sustainability/corporate-sustainability/recycling-programs/>.
"The Coca-Cola Company Reports Full-Year and Fourth Quarter 2013 Results." The Coca-Cola Company: Press Center. The Coca-Cola Company, 18 Feb. 2014. Web. 01 July 2014. <http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-reports-full-year-and-fourth-quarter-2013-results>.
Welcome to the Purdue OWL." Purdue OWL: Establishing Arguments. The Writing Lab, The Owl at Perdue, Perdue University, 1995-2014. Web. 26 June 2014. <https://owl.english.purdue.edu/owl/resource/588/04/>.
Complied June 2014 by Ellen Johnston http://ellenjohnston.weebly.com